A few miles north of the Texas-Oklahoma border, past Choctaw Casino, you’ll find U.S. Highway 70. People travel down the four-lane rural road to cut through Southern Oklahoma into Ardmore. Some just pass through to find a marijuana dispensary. The road is lined with vinyl-sided industrial buildings, camping sites, gas stations and garages.

A mile or so down that road, after exiting U.S. Route 75, something else is hidden in plain sight on the right: a gym that hosts training sessions for some of the fastest-rising high school football prospects in the country.

C4 Sports Performance, owned by local trainer Sean Cooper, is a modest building, equipped inside with a weightlifting area and red field turf. There’s nothing special about the structure, even if that red turf catches your eye. It’s lined with iron weights and has enough space to work out and throw a football. The best part about it? It’s perfectly situated between Dallas and Oklahoma City, and families will drive their kids up to an hour from any direction to work out with Cooper.

Show up in the early evening on a weeknight and you’ll see parents — with kids who range in age from early middle school to seniors in high school — coming and going. The building might seem out of place in this rural environment, but it’s situated in the heart of an extremely talented area.

This is the building Michigan State is trying to annex.

“We have a ton of talent that comes through here,” Cooper said. “And there’s going to be more.”